Smart Social Media
Wednesday, January 16, 2019
11:00 am – 1:00 pm Eastern
"One simple post can destroy years of building trust and goodwill!"
The increased use of social media presents challenges for financial institutions. Chief among them:
- To have a social media presence that conveys the proper branding to the public.
- To have in place for employees appropriate guidelines that are legal and protect the company from potential disaster.
In this basic level class, we will review social media channels and trends, give specific suggestions for updating and content, and touch on how to set internal guidelines for staff. We'll also review how to handle negative press and information. This class is designed for institutions with little or no social media experience.
- Social Media Streams
- Choosing the Best Streams
- Update Suggestions
- Internal Guidelines
- What To Do When Things Go Wrong
Please note that while legal issues are addressed in passing, your local laws take precedence.
Who Should Attend?
HR and PR staff, as well as managers of all levels at financial institutions that are newer to Social Media.
The webinar leader is J.T. Turner, who has over 30 years of experience in the lending industry. He has worked as a trainer for the past 24 years, in areas of lending, underwriting, origination, quality control, and personal growth. He is a seminar leader for the Center for Financial Training, a member of the Franklin Speakers Bureau, and past member of the National Speakers Association. J.T. is also a professional actor, with credits in film, TV, radio and on the stage.
Attendance verification for CE credits provided upon request.
Webinar Sponsored by Total Training Solutions
If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.
|Live On-Demand Link: Live,On Demand playback, and CD-ROM plus hard copy Handouts.
Live Webinar: Register for the live event and get five days access to the On Demand Playback. You’ll have an opportunity to ask questions during the presentation and be free to review the content for the next 5 (business) days Registration also includes links to presenter materials, handouts, and pdfs.
Additional Hookups: Registering another banker from a different location
On-Demand Link & "Free" CD-ROM: Both live webinar & recorded webinar + free digital download