Growth & Transformation Series: Engagement with Social Media

Growth & Transformation Series: Engagement with Social Media

Growth & Transformation Series: Driving Engagement with Facebook, Twitter & Instagram

Wednesday, May 27, 2020
3:00 pm – 4:30 pm Eastern

This thought-provoking session will focus on social networking strategies, tactics, measurement, risks, and opportunities.  Are you effectively driving social media engagement?


Identify the key challenges and opportunities for the three main platforms (Facebook, Twitter & Instagram), including the rising power of stories and community building tools such as groups
Appreciate the power (and some would say necessity) of incorporating paid/advertising strategies into your social activities to gain visibility
Understand what platform-imposed limitations and “hoops” financial institutions must jump through under new privacy requirements (and how to overcome them)
Engage and empower your staff to participate in the social process to help gain greater visibility and personal rapport
Determine whether there are other networks you should have on your radar screen that pose a threat to these three mainstays (think TikTok, Snapchat, others?)


If your bank wants to connect with consumers on social media, the three main platforms are Facebook, Twitter, and Instagram.  Each has advantages and challenges when trying to get your message across and build audience relationships.  This program will explore the power of video (both pre-recorded and live streaming), the impact of hashtags, creative use of images, and much more!  Attend this webinar to up your game on these consumer-focused social platforms


All employees will benefit from the perspective provided, as much of what will be discussed touches the “culture” of the institution.  Senior management will get a big-picture perspective of the importance social media is playing in today’s relationship building and brand awareness efforts.  Marketing staff will get actionable takeaways to implement and produce results.  Compliance and lending staff will gain perspective on how the world of social media continues to evolve.


Employee training log
Interactive quiz


Eric C. Cook

During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s strategic technology initiatives.  In 1995 he took his community bank online, making them one of the first “hometown” banks in the nation with a web presence.  When Eric left banking in 2007, he was regional president for a Michigan-based, publicly traded community bank.

Today, Eric owns his own digital marketing agency, focused on helping clients connect and engage with their customers online.  A three-time contributing author to the best-selling book Digital Minds, he also serves as faculty at several banking schools around the country where he teaches financial industry professionals how to engage and build relationships online with today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing solutions to help clients achieve success online. He’s a national, sought-after speaker on social technology, digital strategy, and online business trends.

Attendance verification for CE credits provided upon request.

Webinar Sponsored by Financial Education & Development

If you are having issues with registering online, please contact CBAO's Education,Training & Special Events Coordinator, Patti Webb, (614) 610-1877.

Registration Options
Live Webinar– The live webinar option allows you to have one internet connection from a single computer terminal. You may have as many people as you like listen and watch from your office computer. Registrants receive a website address and passcode that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, passcode, and handouts will be emailed to you prior to the broadcast. You will need the most-current version of Adobe Reader available free at

Recorded Webinar + Free Digital Download– Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 6 business days after the webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.

Additional Live Webinar Connections– Registering another banker from a different location

Both Live Webinar & Recorded webinar + Free Digital Download– Includes Live Webinar and Recorded Webinar options above.


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