Advertising Compliance Part 1:
Print, Radio & TV
Tuesday, April 14, 2020
3:00 pm – 4:30 pm Eastern
Advertising brings in the bacon – but beware of potential UDAAP violations! Learn about the exceptions and flexibility in print, radio, and TV mediums and how to develop consistent, compliant campaigns.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand the regulatory requirements for print, radio, and TV ads
- Use the flexibility offered for streamlined disclosures for certain ads
- Develop compliant and consistent advertising campaigns
- Implement best practices for review and approval of print, radio, and TV ads
- Manage risks related to unfair, deceptive, or abusive acts or practices
As your marketing campaigns evolve and expand, the regulatory requirements for print, radio, and TV advertisements remain the same. While this provides challenges, it also provides opportunity to reach consumers in innovative and compliant ways. This training session will explain the regulatory requirements in plain English to assist you in developing compliant traditional media advertising campaigns.
Specific attention will be paid to the exceptions and flexibility offered by print, radio, and TV advertisements. Whether such exceptions extend to billboards, internet radio (e.g., Pandora), and electronic video (e.g., YouTube) will also be explored. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and best practices.
WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.
- Article outlining advertising review tips
- Ten common compliance mistakes in advertising – with regulatory citations
- Employee training log
- Interactive quiz
Steve Van Beek
Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.
Attendance verification for CE credits provided upon request.
Webinar Sponsored by Financial Education & Development
If you are having issues with registering online, please contact CBAO's Education,Training & Special Events Coordinator, Patti Webb, (614) 610-1877.
|Live Webinar– The live webinar option allows you to have one internet connection from a single computer terminal. You may have as many people as you like listen and watch from your office computer. Registrants receive a website address and passcode that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, passcode, and handouts will be emailed to you prior to the broadcast. You will need the most-current version of Adobe Reader available free at www.adobe.com.
Recorded Webinar + Free Digital Download– Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 6 business days after the webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.
Additional Live Webinar Connections– Registering another banker from a different location
Both Live Webinar & Recorded webinar + Free Digital Download– Includes Live Webinar and Recorded Webinar options above.